CEOs and VPs
96% of small business owners and marketers use social media marketing. And 92% argue social media is important for business. - Social Media Examiner
57% of consumers think more highly of a business after seeing positive comments or praise online. And 16% say they only share positive reviews on social media. - Direct Marketing
74% of salespeople who use social media for prospecting, nurturing relationships and closing deals beat their quota by 10% or more. They were over 6 times more likely to exceed their quota than sales peers with rudimentary or no social media skills. - Forbes
There over 3 billion internet users and 2 billion active social media accounts out there. With good profiles, businesses have a lot to gain…
Get more people on your website and learning about everything you to offer.
67% of people are more likely to buy from the brands they follow.
Social media can improve your SEO so you come up first on Google searches.
Social media can grow your company fan base from tens to thousands.
Get your company name and message out to the masses.
You can funnel people off social media and onto your emailing list.
PocketStoic - Stoicism App
“Lottie has been instrumental in helping us foster a large and enthusiastic social community around our project. It was essential to us that our community not be simply be “followers”, but enthusiasts — an actively engaged and growing public excited about our product and mission.
Lottie achieved this goal by continually providing valuable and relevant content, sparking quality discussions, and maintaining a outstanding level of presence and integration for our Twitter, Facebook, Instagram and mailing lists. This has allowed us to become an authority in our field, garner press, and secure valuable partnerships. We at PocketStoic couldn’t recommend anyone more than Lottie to help grow your social media presence and community.”
– William Boyce, Product Design
We’ll schedule updates for every platform. Each one industry relevant and created with the target market in mind.
It’s absolutely essential that your message never becomes infrequent, or falls silent all together. Accounts that aren’t regularly updated appear outdated and lazy.
The beauty of this feature is that you can run your own campaigns along side it. Want to do a big promotion every few months and not worry about social media in-between? No problem, you’re covered!
Branded graphics are a great way to take your social media up a notch. Posts with graphics get 150% more shares than written posts.
The graphics depend on the business and it’s motives. But they usually feature quotes and happy, motivational vibes. Which boosts shares and interaction even further.
Because graphics are branded each time they are shared your branding and company is exposed to new potential customers. This is a great way to grow your following too.
The worst way to use social media is to constantly sell to followers. The best way is to provide content with genuine value that captures their attention.
This is why we’re always searching for the latest articles that appeal to our client’s target customers.
Once you have a captivated audience on social media it’s time to convert them to website traffic!
Depending on the company funnels could be sent to blogs, reports, company updates, newsletters, competitions or any other features on your website.
Social listening is so important for customer service and maintaining your reputation.
Your accounts will be monitored so that you never miss a complaint or compliment again. All your customer queries will be answered, and any serious complains forwarded on to the correct departments.
The rule of social media is that it takes three months to impact business. One month to build the following, one month to capture attention and then another month until people act on it. The benefits of social media are improved branding and reputation. Not easily measured!
Our monthly reports bring a little bit of clarity. Measuring each accounts growth, interaction and website traffic. If you have clear goals we can also help track your sales, conversations and KPIs.
Rebrands usually cost extra. But they also result in better social media engagement, so we’re more than happy to throw one in for free! You can opt for a full overhaul, or just freshen up your existing branding.
For a full overhaul we will design a completely new theme. Key colours, fonts, shapes and images. And a sleek new logo. For a freshen up we’ll update your profile images and graphics using your existing logo and key colour theme.
We will send you all the branding information and files should you wish to use it for business cards, leaflets, brochures or any other parts of your business.
So we’ve set up funnels from social media onto your website. But how do you convert that website traffic into leads? It depends on the business, but as a rule the best way is capturing emails in exchange for giving something away. An eBook, report, slideshow etc.
You can then send them regular newsletters and actually sell what you have on offer!
This is where you can actively sell to potential customers!
Email campaigns vary from business to business depending on their objectives. But they all follow a similar layout. Showcasing offers, followed by relevant stories, company updates and entertaining content.
Marketing campaigns can highlight all sorts of benefits. Sales, new jobs postings, free shipping etc.
We’ll run the campaign on the channels that will respond best, using custom graphics and boosted sharing tactics.
The only way to keep up to date is to keep an eye on what your competitors are posting!
This is why we always survey what competitors are posting. Who is performing best, who is performing worst and figuring out why. It’s crucial to making sure our content is better, and one step ahead of the competition.
You will gain thousands of Twitter followers. This industry secret isn’t included in many social media management plans. And it doesn’t involve buying fake followers.
It’s actually a very simple process. We will search for, and follow, over 8,000 potential customers every month.
The accounts who follow back can then be funnelled onto your website and convert into leads and sales.
Strong social media signals can improve your search engine ranking.
But there are many more ways we can optimize your web pages and articles to rank higher in the search results. Sweet Marketing’s Rob has a deep understanding of Google’s algorithm and experience of ranking in the number one position for competitive keywords, without paying for advertising space.
We like to go the extra step for PRO rebrands. They work exactly the same as Basic. But have a much greater impact.
We’ll still create a new logo, theme and graphics to match. But we’ll also update your website images, email signatures and design new business cards too. This way the rebrand flows through the entire business, giving it a fresher look.
Russell King Associates - Technology Recruiter
“I really can’t recommend Sweet Marketing enough. Our online presence has been completely revolutionised.
Clients and candidates alike love the new branding and content. Our social following has increased by 712% and our website visits have increased 450%. Because of this our job listings get far more applicants, and we’ve gained new clients too. It really is worth every penny.”
– Kaan Azmi, Managing Director
The Sweet Marketing eBook: 10 Ways To Improve Your Social Media
The best part is, it’s completely free!
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Lottie Mosley - Social Media Manager and Founder of The Travel Rebellion
Lottie developed a love for social media working for Google, Tesco and Barclays at Splendid Communications. She then went on to build her own responsible travel agency The Travel Rebellion, putting everything she learned into practice.
Because The Travel Rebellion’s social media was so successful she started receiving requests to manage other company’s social media, and the rest was history…