Regular updates

We’ll schedule updates for every platform. Each one industry relevant and created with the target market in mind.

It’s absolutely essential that your message never becomes infrequent, or falls silent all together. Accounts that aren’t regularly updated appear outdated and lazy.

The beauty of this feature is that you can run your own campaigns along side it. Want to do a big promotion every few months and not worry about social media in-between? No problem, you’re covered!

Branded graphics

Branded graphics are a great way to take your social media up a notch. Posts with graphics get 150% more shares than written posts.

The graphics depend on the business and it’s motives. But they usually feature quotes and happy, motivational vibes. Which boosts shares and interaction even further.

Because graphics are branded each time they are shared your branding and company is exposed to new potential customers. This is a great way to grow your following too.

Curated articles

The worst way to use social media is to constantly sell to followers. The best way is to provide content with genuine value that captures their attention.

This is why we’re always searching for the latest articles that appeal to our client’s target customers.

Traffic funnels to website

Once you have a captivated audience on social media it’s time to convert them to website traffic!

Depending on the company funnels could be sent to blogs, reports, company updates, newsletters, competitions or any other features on your website.

Social listening

Social listening is so important for customer service and maintaining your reputation.

Your accounts will be monitored so that you never miss a complaint or compliment again. All your customer queries will be answered, and any serious complains forwarded on to the correct departments.

Monthly reports

The rule of social media is that it takes three months to impact business. One month to build the following, one month to capture attention and then another month until people act on it. The benefits of social media are improved branding and reputation. Not easily measured!

Our monthly reports bring a little bit of clarity. Measuring each accounts growth, interaction and website traffic. If you have clear goals we can also help track your sales, conversations and KPIs.

Optional bonus: free rebrand

Rebrands usually cost extra. But they also result in better social media engagement, so we’re more than happy to throw one in for free! You can opt for a full overhaul, or just freshen up your existing branding.

For a full overhaul we will design a completely new theme. Key colours, fonts, shapes and images. And a sleek new logo. For a freshen up we’ll update your profile images and graphics using your existing logo and key colour theme.

We will send you all the branding information and files should you wish to use it for business cards, leaflets, brochures or any other parts of your business.

Convert website traffic into leads

So we’ve set up funnels from social media onto your website. But how do you convert that website traffic into leads? It depends on the business, but as a rule the best way is capturing emails in exchange for giving something away. An eBook, report, slideshow etc.

You can then send them regular newsletters and actually sell what you have on offer!

Regular email campaigns

This is where you can actively sell to potential customers!

Email campaigns vary from business to business depending on their objectives. But they all follow a similar layout. Showcasing offers, followed by relevant stories, company updates and entertaining content.

Marketing campaigns

Marketing campaigns can highlight all sorts of benefits. Sales, new jobs postings, free shipping etc.

We’ll run the campaign on the channels that will respond best, using custom graphics and boosted sharing tactics.

Competitor surveillance

The only way to keep up to date is to keep an eye on what your competitors are posting!

This is why we always survey what competitors are posting. Who is performing best, who is performing worst and figuring out why. It’s crucial to making sure our content is better, and one step ahead of the competition.

Follower growth

You will gain thousands of Twitter followers. This industry secret isn’t included in many social media management plans. And it doesn’t involve buying fake followers.

It’s actually a very simple process. We will search for, and follow, over 8,000 potential customers every month.

The accounts who follow back can then be funnelled onto your website and convert into leads and sales.

SEO optimisation

Strong social media signals can improve your search engine ranking.

But there are many more ways we can optimize your web pages and articles to rank higher in the search results. Sweet Marketing’s Rob has a deep understanding of Google’s algorithm and experience of ranking in the number one position for competitive keywords, without paying for advertising space.

Optional bonus: rebrand extravaganza!

We like to go the extra step for PRO rebrands. They work exactly the same as Basic. But have a much greater impact.

We’ll still create a new logo, theme and graphics to match. But we’ll also update your website images, email signatures and design new business cards too. This way the rebrand flows through the entire business, giving it a fresher look.